Title | Social marketing : new imperative for public health |
Publication Type | Book |
Year of Publication | 1985 |
Authors | Manoff, RK |
Pagination | ix, 293 p.: fig. |
Date Published | 1985-01-01 |
Publisher | Praeger |
Place Published | New York, NY, USA |
ISBN Number | 0275901432 |
Keywords | case studies, health education, hyedmed, mass media, social aspects, social marketing, tp29 |
Notes | Includes references and index |
Custom 1 | 144 |